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Best Buy Will Sell 3DTVs For 50% Cheaper

Best Buy will be joining Panasonic to promote 3D television sets this quarter, as flat panel televisions continue selling at an atypical pace.

Panasonic will discount the prices of the 3D models by 50% as it creates demand for the new category using pricing as its positioning point. Best Buy will release and expand Panasonic’s new category to over 1,000 stores. Pricing for a 3D 50-inch model will start at around $2,500, and that’s after the near-50% discount. A standard 50″ LCD television goes for about half of $2,500 right now from several brands on Best Buy’s website.

Forecasts have 3D television becoming a 15.6 million-unit business in 2013 after a 500,000-unit business last year.