Fox Sports president Eric Fisher has questioned the near-term growth of 3D sports broadcasting for TV, at a New York summit. The network avoided showing October’s baseball World Series in 3D, and will shun the format for Super Bowl XLV in February. Roadblocks cited included affiliates standing to lose viewers through separate 3D broadcasts, and a lack of 3D advertising. 3DTV fans are annoyed that they won’t be able to make their Super Bowl predictions come to life in beautiful 3D this year, but have high hopes for the year after, as more homes are fitted with 3DTV sets.
“When we did the (baseball) All-Star Game in 3D (in July), we took a lot of heat from the affiliates, even though the viewership for that was small. The Super Bowl is the crown jewel, and having any kind of perceived crack in the exclusivity of that programming is a big deal,” he said.
Posted: December 16th, 2010
at 10:47pm by admin
Tagged with 3d football
Categories: 3DTV News
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