NVIDIA just announced their 3DTV Play software technology, which will let you connect your GeForce GPU-powered desktop or notebook computer to new 3D TVs. They are promising the ultimate big screen 3D gaming experience. For the launch of 3DTV Play, NVIDIA is teaming up with Panasonic on its “Touch the Future Tour,” where people can test drive 3DTV Play-based PCs running on the new Panasonic Viera Full HD 3D TVs, that just launched earlier this month.

3DTV Play software lets you connect any compatible NVIDIA GeForce GPU-powered PC or notebook to 3D TVs.

Some Things to know about NVIDIA 3DTV Play:

Can be run on GeForce GPU-based desktop or notebook PCs equipped with an HDMI or DVI connector
Full support for all HDMI 1.4-compatible 3D TVs, including Panasonic VIERA Plasma full HD 3D TVs
Enables 1080p24, 720p60, and 720p50 3D formats
Supports any type of 3D TV including active-shutter TV glasses or passive polarized glasses
Advanced NVIDIA software and graphics drivers automatically convert more than 400 games to stereoscopic 3D in real time, without the need for special patches.
Enjoy full HD Blu-ray 3D playback with real-time GPU accelerated decoding and playback on GeForce GPUs(1)
Watch streaming 3D movies
View 3D photographs directly on the 3D TV
NVIDIA 3DTV Play software will be available later this spring and sold separately with an anticipated U.S. MSRP of $39.99. It will also be available for free for current NVIDIA 3D Visionâ„¢ customers.

The plasma displays use a technology that allows full-resolution 1,920-by-1,080 pixel HD, 60 fps images for both the left and right-eye views. The electronics giant showed a 152-inch full, hi-def 3D plasma display at the CES last month in Vegas.

A Panasonic executive told the press that about 10% of TVs 37 inches or more will likely be 3DTV sets this year, or about 500,000 TVs sold in Japan. He claims that Panasonic will be going after a 50% market share.